Real Estate Search Engine Optimization

Big corporations that brokers/agents are moving their sites to are destroying their organic SEO in order to replace it with lead buying options. 

That’s right; the big dogs are getting brokers/agents to move away from smaller companies that provide the ability to have Organic SEO and replace it with more automation that the clients really don’t want and lack Organic SEO. 

They do this by offering free setup fees and a few months of monthly maintenance then hit you hard when your Organic SEO is gone and no longer brings you leads. Now you are at their mercy because as you all know building back up Organic SEO can take months or even years and yet can be taken away from you in weeks.

So ...

A number of our clients have recently been asking why there is a new keyword in their Google Analytics called "Not Provided". Well, simply put, Google is now encrypting searches performed by those clients of theirs who are logged into Google. Google estimates that the percentage of these users should be in the lower single-digit, but that will depend on your sites traffic. You can read more about this by clicking here. I am all for Google making changes, I just hope they keep the little guys in their line of sight as well.