A number of our clients have recently been asking why there is a new keyword in their Google Analytics called "Not Provided". Well, simply put, Google is now encrypting searches performed by those clients of theirs who are logged into Google. Google estimates that the percentage of these users should be in the lower single-digit, but that will depend on your sites traffic. You can read more about this by clicking here. I am all for Google making changes, I just hope they keep the little guys in their line of sight as well.