Frame/20 - IDX Search for MLS

Difference between an IDX Frame and an Integrated IDX Website

In real estate, IDX (Internet Data Exchange) allows realtors to display MLS (Multiple Listing Service) property listings on their websites. The main difference between an IDX frame (or framed IDX) and a full IDX website (also called integrated or embedded IDX) is how listings are displayed and integrated.
IDX Frame (Framed IDX)

• This is a simple, basic way to add a property search to your site.
• It uses an "iframe" (like a window embedded in your webpage) that pulls the search tool and listings directly from the MLS provider or a third-party service.
• The content loads from another website into a box on your page.
• Pros: Cheap (sometimes free from your MLS), quick and easy to set up, and no technical skills needed.
• Cons: It often looks separate from the rest of your site (different design, colors, or fonts), worse for SEO (search engines like Google don't fully index the listings on your domain, so you miss out on traffic benefits), limited customization, and can feel less professional or seamless on mobile devices.

Full IDX Website (Integrated IDX)

• This is a more advanced, fully built-in solution.
• The listings and search tools are directly imported and embedded on your website's pages (using data feeds such as RETS or APIs).
• Everything feels like part of your branded site—no obvious "window" or separate look.
• Pros: Better user experience (smooth, matching design), stronger SEO (listings create real pages on your site that Google can index, helping you rank for searches like "homes for sale in [city]"), more customization, better lead capture (visitors stay on your site longer), and often includes extras like saved searches or maps.
• Cons: Usually costs more (monthly fees from providers like IDX Broker or Showcase IDX) and may require a professional website platform.

In simple terms: A framed IDX is like putting a TV screen on your wall showing someone else's channel—easy but not fully yours. An Integrated IDX website is like having the channel built into your own smart TV—seamless, branded, and better for attracting visitors through Google. Most modern realtors prefer full/integrated IDX for better lead generation and online visibility. We support both Frames and Intertrated IDX websites.

Dynamic IDX, LLC Content Management System

Standard features

• File Manager
• Email Templates
• Custom forms
• Web Form Manager
• Unlimited Pages
• Frames support responsive designs/mobile-friendly

Real Estate Features

• Lead Management
• Lead Capturing Methods
• Multiple Lead Settings
• Lead grouping
• Agent profile
• Listing Enhancer
• Landing pages
• Property RSS Feeds
• Subdivision Module
• Search by Map, City, Area, Address and more..