Logo Format Recommendations for Web

If your firm has brand or logo guideline documents, please forward them to your sales representative.

If not, or if you’re having a logo created, or requesting a logo from your firm's logo/brand department, here are some recommended requirements:

  1. Visible on a white, or light-colored background (don't use white for the logo's images and/or text, unless it has a dark border)
  2. Legible at a minimum height of 50-60 pixels
  3. Aspect ratio of [3.0 - 4.5] : 1 (width:height)
  4. PSD (Adobe Photoshop) or AI (Adobe Illustrator) layered format, with text layers as text (include all fonts)
  5. SVG (Scalable Vector Graphics) format - This file size should not exceed 100KB
  6. Transparent PNG
  7. 1:1 aspect ratio formats for the favicon.ico (packed with 16x16, 32x32 and 48x48 icons)
  8. 1:1 aspect ratio for Android/iOS icons for tablet and mobile devices in PNG format, with a minimum size of 260x260 pixels

Logos meeting these requirements will scale well, and look good on various backgrounds, devices, and screen sizes. Also, if item #4 is available, changes can be made more easily in the future.

If you have any questions, please feel free to contact us.